Purina BetterwithPets Prize

Transforming society through the power of the pet-human bond.

What about Purina?

Created in 1904 by William H. Danforth, we are a global leader in the Petcare industry. We believe that when people and pets bond, life becomes richer. This belief is placed at the heart of everything we do and the products we make across the globe. 
In 2022 Purina Europe launched their new Purina Commitments with the aim of impacting: 
1. Individuals, families and pets: Every pet owner wants their pet to enjoy a long, healthy and happy life. As a leading PetCare Company, we constantly strive to rise the standards of pet nutrition, health and well-being.
2. Communities: As we believe the pet-human bond offers many benefits, we work every day to champion the role of pets in the society, building tangible solutions to create richer lives for pets and the people who love them. In addition, the BWPP is directly tied to this commitment and its goal to help by 2030, 1,000,000 people in vulnerable situations improve their health and wellbeing. 
3. The Planet: In collaboration with our partners and stakeholders, we are working towards achieving sustainable use of natural resources and zero environmental impact in our operations.