Purina BetterwithPets Prize

Transforming society through the power of the pet-human bond.

Welcome to the

Purina BetterwithPets Prize 

Join the community now to transform tomorrow

UPDATE OFFICIAL RULES  - Call for applications has been extended from the 3rd of March to Sunday 5th of March 23h55 CET. 

We know that there is strength in the pet-human bond and that it has the power to be a positive force for change in society.


First launched back in 2018, the Purina BetterwithPets Prize 2023 is part of the new bold commitment made last year to help 1,000,000 people in vulnerable situations improve their health and wellbeing through the power of the pet human bond by 2030.

We are looking for organizations and social entreprises to partner with to achieve this ambitious goal


This is why we are inviting all organizations already working to support people in vulnerable situations and who have implemented projects in this field to apply for the Prize and join this community. Purina would also like to support organisations who are interested in learning more on how the pet-human bond could help their organisation’s purpose.


The most impactful organization(s) will win a 2-year grant of up to 100,000 € each year. They will be invited to collaborate and share with the wider community best practices via webinars/conferences to build knowledge, scale impact and demonstrate that thanks to the power of the pet-human bond, the health and well-being of people in vulnerable situations can be improved. 


Apply and join the community to make a difference!