Purina BetterwithPets Prize

Transforming society through the power of the pet-human bond.

Be part of an exciting community

The Prize has been created to act as a catalyzer between organisations working with people in vulnerable situations and the ones operating in the petcare ecosystem. All participants will be informed about opportunities to collaborate, share best practices, foster initiatives, network, and fundraise.

Win a 2-year grant of up to €100 000 per year

Purina aims to provide 2-year strategic grant(s) to the most impactful organisation(s). We believe that it will support them to grow, reinforce their impact and collaborate to strive for system change.

Access to best practice learning 

Purina will share innovations and research outcomes, host events and offer training opportunities to upskill knowledge in this impact area and ultimately drive systemic change.